Feel the Energy: An Electric Texas Event Planning Recap

Feel the Energy: An Electric Texas Event Planning Recap

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When a leader in the energy sector hosts a conference consisting of several thousand people, you’d best believe it needs to be an electric affair. Tasked with the goal of planning a duo of perfect events in Dallas for just such a client this summer, we rose to the challenge and poured all our energy into the process, from the initial conversation to the finishing touches. Event planning is always a balance of art and science — the art coming into play with the creative concepts and execution of an overall theme, and the science standing front and center when it comes to choreographing all the moving parts required to make a large-scale event really sing. This particular high-energy event — a simultaneous one-two punch, in fact — was no exception.

For this high-profile project in the Big D, we were given the opportunity to plan and produce two events to close out a several-day conference: a black-tie event seating 225 major players at an invitation-only occasion, as well as a massive grand finale where we pulled out all the stops for 5,000 guests.

The black tie side of the night included a formal dinner resplendent in dramatic florals, specialty linens, and an elegant dinner and drink menu, all blending modernity and tradition into an upscale outing meant to pamper and please. A string quartet heightened the ambiance with modern songs rendered in classic tones.

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As for the grand finale, the word “blowout” wouldn’t be an overstatement. With a local party band keeping the crowd on its feet, we filled the space with celebrity impersonators from Cher and Andy Warhol to John Travolta, all personifying the evening’s disco-tastic Studio 54 theme. Go-go dancers on platforms set the scene amid white furnishings with bright pops of color, while guests hammed it up at a series of green screen photobooths between impromptu dance-offs. Our disco ball centerpieces were such a hit, quite a few guests attempted to take them home for keeps.

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Befitting the disco era, peace, love and pleasure were the buzzwords of the night, carried through in the decor with neon lava lamp and peace signs on the walls, plus take-home peace sign sunglasses and social sharing capabilities for photos taken in front of post-psychedelic digital backdrops.

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Of course, every ’70s party needs a party bus, and we had one on hand — well, the idea of one, that is — in the form of a classic VW bus facade positioned alongside a series of illuminated cocktail tables topped with fun, festive favors.

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Guests raved not only about those coveted centerpieces, but about the evening in general, as no one wanted the party to end on either side of the hotel. Transporting them back to present-day as the evening drew to a close, we sent them to sleep full of great memories to fuel their disco dreams. We’re thinking Warhol himself would’ve been pleased at the playful artfulness of it all.

Want to take your next event over the top? Get in touch with Kennedy and let us knock your socks off.  

Kennedy Conversation with...Brooke Greer of Contigo Catering

Kennedy Conversation with...Brooke Greer of Contigo Catering

Kennedy Creative Events Team Spotlight: Whitney Hatano, Account Administrator

Kennedy Creative Events Team Spotlight: Whitney Hatano, Account Administrator